Love fashion, quiet luxury, and activewear? Ever dreamed of being part of a brand's journey but thought it was out of reach? Welcome to TheFamous Founders Club! your exclusive chance to help shape the future of luxury activewear and be part of a disruptive venture.
We are building an activewear studio focused
on Affordable Luxury Limited Editions
We have the power to transform an industry
We are launching a Founders Club for VIP
via a crowdfunding campaign
to support our venture
and initiate a core community
We believe that building a strong community is the key to achieve bold ambitions. Now, we're excited to take it a step further and invite YOU to be part of this exciting journey! Together we can hugely impact the way fashion is thought and consumed
Why Support TheFamous?
We are on a mission to redefine luxury activewear
In these days, how can independent designers emerge? Experts answer that we need new business models, and a new understanding of what it means to be a designer.
It's where we come, with:
Exclusive limited editions: each drop is a unique blend of quiet luxury, street style and tribal soul, mixed with our French touch and collaborations with artists. All offered with an affordable price tag.
Sustainable Fashion: We are committed to using ethical production practices and eco-friendly material that meet quality.
Innovative Tech: Powered by AI and a Crafted-on-Demand process, we eliminate waste and deliver unique cutting-edge handmade limited editions.
This allows us to drastically reduce our costs, manage inventory and focus on quality... A groundbreaking concept.
Get more information about the studio inside our about section and our articles about activewear
Feedback from a fashion industry analyst
"TheFamous French Studio is well-positioned to make a significant impact in the luxury activewear market. With a sharp focus on its first target audience 'the silver generation', innovative limited editions, social media-driven customer acquisition, AI-powered operations, and a steadfast commitment to sustainability, the activewear brand is tapping into the core trends shaping consumer demand today"
Your support deserves
something special
When you back us, you'll receive, based on your contribution,
exclusive access, perks... and a piece of our success
something special
When you back us, you'll receive, based on your contribution,
exclusive access, perks... and a piece of our success
Crowdfunding Target Amount: $100K
Founders Club:
2 Membership Levels
1. Member
. Contribution $500
. 5 years membership
. Secured early access to all drops
. Access to exclusive artist collab drops
. 10% discount on purchases
. invitation to events
2. Premium
. Contribution $1000 to $10.000
. Lifetime membership
. All Member level perks
+ Profit sharing : Proportional share of 5% of TheFamous' distributed profits
+ Behind the scene access with the founders
+ exclusive signature set of Luxury activewear
8X to 15X
Potential return (5y) for Premium
Don't just watch us build a giant, be part of it!
We are ready to hit the ground running.
Here's our initial plan & vision
Years 1 & 2
Ramp up the awareness, develop the sales with social commerce. Focus on 40+ women, add a men' line. Focus in the US, expend to anglophone strategic markets
Years 3 & 4
Expend and adapt to Japan and France, launch other product lines (Golf), grow the community of buyers.
Year 4 & 5
Establish TheFamous as a global player in the activewear industry., Launch a concept store "TheFamous Café" in strategic cities (to blend limited editions, capsules, events and wellness fooding).
Projected revenue (after COGS* paid)
* Cost of Goods
Activewear + POD + Social Commerce
= Explosive Growth
Some market data
to back our vision
to back our vision
Activewear Market: The global activewear market was valued at approximately USD 406.83 billion in 2024.
It is expected to grow at a compound annual growth rate (CAGR) of 9.0% from 2025 to 2030, This reflects the increasing demand for high-quality performance-oriented apparel, particularly among older demographics. This also reflects the integration of leggings into fashion, which can be worn with sneakers or heels.
POD Market: The Print-on-Demand or Crafted on Demand market is projected to grow in the coming years, driven by consumer demand and social commerce.
The global POD market is projected to reach $87.1 billion by 2033. (Printful). North America currently leads the market, but the Asia-Pacific region is expected to see the most substantial growth.
This strong growth aligns with the broader expansion of the Global Social Commerce Market, valued at ~ $600 billion in 2023, expected to reach $1 trillion by 2027.
Be Aware
Every second, the equivalent of a lorry load of clothes ends up on a landfill site somewhere around the world.
According to the UN, the fashion industry is one of the world’s greatest polluters, responsible for about 20% of the planet’s wastewater and about 10% of greenhouse gas emissions.
With fast fashion, the volume of clothing being wasted has dramatically increased, while the quality has gone down.
A popular way to dispose of clothes in developed countries is to move them in countries in the global south, where there is a big trade in secondhand clothing and where the authorities receiving these loads cannot handle the amount.
We believe that limited editions, a ‘crafted on demand’ model, selected materials and AI driven management can participate in sustainable solutions proposed to fight this pollution.
Used clothes discarded in the Atacama desert – at least 39,000 tonnes of garments are dumped in the region every year...
Reasons to Join the Founders Club
Here, how your contribution will be used
The funds raised through this crowdfunding campaign will contribute to support TheFamous studio during its ramp-up phase. Here's how your contribution will make an impact:
Brand Awareness: To establish TheFamous studio as a key player in the luxury activewear market.
New Collections: To create new limited edition series with quality materials and prints tested by the studio and our ambassadors while investing in more sustainable material & packaging.
Marketing Campaigns: To attract new customers through social media platforms with both collaboration with influential voices in fashion and activewear and the run of highly optimised ad campaigns to drive traffic, engagement, and sales.
AI Technology Development: Invest in advanced AI tools to optimize customer relationships and analyze data, enhancing personalized experiences and driving smarter business decisions.
Meet the Studio Founders
You have questions, you want more information? Contact us Fred@thefamous.store
FAQ
Q: What is the Founders Club?
A: It’s an exclusive community for our early supporters, offering perks like priority access to limited edition drops, 10% discount on limited editions, access to reserved collections, profit-sharing, and exclusive events access. Our aim is to collaborate closely with the members to develop the brand awareness while getting their feedback on the collections, artist collaborations and roadmap.
Q: How does profit-sharing work?
A: Premium Members of the Founders Club are entitled to a share of 5% of the distributed profits, proportional to their contribution. TheFamous Activewear Studio (a U.S.-based company) plans to distribute up to 50% of its net profits as dividends annually, with 5% of that amount specifically allocated for Founders Club members as a reward.
Q: What happens if the company doesn’t make a profit?
A: Profit-sharing is based on distributed profits. If there are no profits, no distributions are made.
Q: How can I join?
A: Joining is easy! Simply click on a call-to-action banner on the crowdfunding page, fill out the form, select your desired membership level, and complete the process using one of our secure payment options at checkout. If you have any questions, don’t hesitate to reach out to one of the two founders for assistance.
Q: Can I resell my membership in the future?
A: Yes, memberships can be resold. However, you are required to inform TheFamous team to officially register the transfer. This ensures that the new member receives updated access credentials and personalized codes. Simply contact our team to facilitate the process seamlessly.
Transparency Statement
The Founders Club members do not receive ownership or voting rights from TheFamous Activewear company. Benefits are contractual, offering tangible rewards like profit-sharing and exclusive perks to early supporters for their contributions to TheFamous' growth. However, if TheFamous is sold (after a period of 5 years), the Founder Club may be terminated, and benefits will no longer be offered. Profit-sharing will be distributed for the period up to the termination date. Additionally, in case of Founders Club termination, a final special bonus will be offered to members as a token of gratitude for their support and contribution to the journey. While we believe in the long-term vision of TheFamous founders, we aim to ensure clarity and fairness for all our valued members.
